Digital signage is a centrally controlled system, a content distribution platform by which to playback digital content to one or many displays or screens. Digital signage screens are used for the relaying of any number of types of information such as live weather, news, TV, menus, flights, calendars, adverts for example.
‘Digital signage is best explained as a form of electronic display that shows television programming, menus, information, advertising, and other messages. Digital Signage (frequently utilizing technologies such as LCD, LED, OLED or projected images to display content) can be found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations.’ Source: Wikipedia.
Digital signs are used within many industries, the most prominent and eye catching tend to be retailers who use it within store windows or to promote special offers and stock. In additions hotels, senior living communities, stadia, arena, conference venues, schools, colleges, universities, local councils, government, hospitals, GPs and businesses around the globe also use digital signage systems to provide staff communications messages, information for guests, residents and visitors or a branded TV channel.
As a technology, digital signage incorporates a number of key facets, which when delivered together correctly produce fantastic results, this includes;
Important attributes of digital signage CMS platforms include;
As you can see, a lot goes into a deployment so asking the question ‘what is digital signage?’ is a very valid and relevant one.
The reason digital signage has become so popular is that it engages with the audience in a more effective way than static signage. Moving images, visually striking graphics and the ability to refresh the message instantly make it more captivating. Through digital delivery an organisations ensures that signage screens look exciting, up-to-date and relevant.
Digital signage was seen as a technical tool requiring the support of an IT team. However, CMS platforms are now designed with the needs of a marketing or communications team in mind, allowing simple updating and control. While there can still be some complex integration work required to deliver the solution implementation, day-to-day operation should no longer be a technical challenge.
Digital signage networks can be as complex or as simple as you like, scaling from control of one, two or three screens, up to however many you can handle. Zoning features allow you to send the same content to multiple screens or to just a handful.
Tripleplay operates from a standards-based server platform using solid state media players. This approach makes our solution cost effective, robust and removes the need to manage a large estate of windows-based PC players.
Our digital signage solutions can also be managed from any web browser via laptop, tablet or IP enabled mobile device. They also have instant one touch override of screens enabled through our events engine, allowing instant rebranding or campaign launches.
Our digital signage software integrates seamlessly into our own IPTV and video on demand platform. This means that by investing in a Tripleplay digital signage system you are also opening up the possibility of running an IPTV platform and a video resource library from the same server.
Tripleplay is part of a family of technology companies, each with its own unique platform. As part of this group we have a stand-alone media player and CMS solution called ONELAN. Uniguest is our specialist hospitality and hotel digital signage platform. For senior living communities we strongly recommend our sister company Touchtown.
What is digital signage? It can be whatever you want it to be. Get in touch today for more information or to speak to a member of our sales team.