London, UK, 31/05/2018: Tripleplay and IVC Technologies have been selected to deploy over 220 screens of Digital Signage and IPTV at The Kia Oval, Surrey County Cricket Club, improving communications, ROI and fan experience throughout the stadium.
The Kia Oval opted to replace the previous, outdated hardware-based IPTV system with the flexible and dynamic software based Tripleplay platform. IVC delivered the Tripleplay TripleSign Digital Signage and TripleTV IPTV solution to 224 screens, via Amino STBs, throughout the venue, whilst also delivering the Tripleplay Interactive IPTV Portal solution in all hospitality suites.
Tripleplay’s solution allows The Oval to integrate Digital Menu Boards with their existing EPOS system, meaning all food and beverage concessions and shops on site can promote specific products and brands to customers and improve on-site sales.
The Kia Oval is also utilising Tripleplay’s event engine to trigger key sponsorship messaging across the site, allowing partners to take advantage of moments of exclusivity on prime advertising spots throughout events. This will help to increase the venue’s ROI, with Tripleplay’s data analytics app, TripleData, providing proof of play reporting, detailing exactly what was played, on what screens and for how long; delivering valuable statistics to marketers and advertising professionals.
Installed in corporate suites, the Tripleplay Interactive IPTV Portal allows executive guests to watch customised video content and have access to information about the Cricket Club on their suite TV.
Sales Manager for the UK, Jordan Pattison, commented “As a keen sports fan, it is always a thrill to work on a project at an iconic sports venue, such as the Kia Oval. The solution will help the ground interact better with fans, as well as optimise some key revenue streams through advertising and Digital Menu Boards. I’m excited to continue working with everyone at the venue and developing the solution as more features are released.”
Tripleplay digital signage and IPTV solutions are deployed at Edgbaston, The Rose Bowl, The ECB Headquarters at Lords and were deployed for the 2017 ICC Champions Trophy.
For more information about Tripleplay technology for Sports & Arena, click here.