In-store experience has changed in recent years as retailers strive to adopt new technologies to enhance their customer’s retail journey, competing with the ease and simplicity of online shopping. The ability to react to weather changes, breaking news or the general national mood is something traditional print just cannot compete with.
Retail digital signage, or electronic posters, can play a huge part in delivering such a strategy.
Allowing the delivery of messaging to remote locations from a centralized control and management system allows marketing departments to deliver ad hoc campaigns and schedule ongoing campaigns and messaging, forming a critical part of an omnichannel marketing strategy. Retail Digital Signage can also connect into other technologies to give additional interactive features including touchscreen integration, Electronic Point of Sale (EPOS), social media integration, QR codes, beacons and RFID.
Communication is a vital part of the day-to-day running of any business, being able to deliver that messaging in a timely, engaging and efficient manner is of utmost importance. Our single platform solution is not only used to deliver advertising and communications to customers in retail outlets but also to staff in head offices, staff rooms and warehouses; with warehouse staff in particular often isolated from central messaging and communications.
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